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Perhaps the overriding myth is that of the architect as a hero. Serving the same powers that it strives to critique, architecture is condemned to a perpetual conflict of interest. Together, architects, clients, politicians, and consultants make up an embroiled world in which it is forever unclear who calls the shots.- Reinier de Graaf When it becomes job search time for an architect, in order to get an overview of firms and potential internships, the search starts where most searches these days start, Google. That search may lead to some other websites that specialize in job or internship postings, but something interesting continues to happen when using the keyword ‘architect’. Intermixed with a few listings that meet the generally expected criteria are companies like IBM, Google, and others specializing within the technology sector. Facebook lists ‘Optical Systems Architect’ and ‘Solutions Architect’ on their careers page, Google has an opening for a ‘Cloud Architect’, and Apple is searching for an ‘Imaging and Vision Architect’ along with 600 listed jobs that appear with the keyword ‘architect’. Although the amount of tech jobs, the search for that elusive job goes on, unknowingly witnessing a phenomenon that seems to raise profound questions about architecture and the architect in today’s world and in the future.
Whose systems are dependent on who? Does space in the city have value if it does not have Wi-Fi or other means to activate social media services, regardless of built architecture? Which architects really influence and shape our environments?
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We manage more than one “me”. Our digital persona is carefully curated and exaggerated, while behind closed doors there is chaos. The spectrum of human emotion is dense. Happiness, sadness, and anger only begin to scratch the surface, there is no longer a need to manage them, just fabricate them. Thoughts are constrained to 140 characters, connections are made through hashtags, and memories are not memories without the right filter. Everyone else, they are just pretending too. Fake it, Photoshop it, google it, hashtag it…chaos chaos chaos….but the screen does not speak. Silent in your hands, but only for a second….like it, favorite it, comment on it….chaos chaos chaos. Fear of missing out? No. Fear of not posting it. Fear of being judged. Fear of our physical persona not living up digital….chaos chaos chaos. Battery is low, it is red, and now it is dead, chaos? Not anymore. Quiet and lonely. Scream, but who will hear you? Who will like it? Who will comment? The only life worth living is a life online. Narrating your own story carefully behind the safety of your screen. Reality is the only realm for sad now. Avoid it at all cost. We are conceding to the digital world and declaring our independence from reality. No longer chaos, just life, a life finally in our control. Retweet.  Inspired by the The Re’Search by Ryan Trecartin
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