​I really do not have any answers to these questions that I am about to pose, but I think they are starting to take center stage as thesis research is ongoing. The relevance of the “Italian Radicals” in my thesis has really come up as way of thinking and commenting on architecture and society in different ways. Archizoom, Archigram, UFO Studio, and more all went about it in different ways. Archizoom has specifically been relevant because though my early research I was trying to understand how to describe the generic nature of cities and articulate some understanding of why. No-Stop City creates a world that modernism’s goal is the elimination of architecture. They use the tools and ideas of modernism to then critique it.
The following are two excerpts from No-Stop City by Andrea Branzi.

​“The only place where The Factory Model and the Consumption Model are identified is the Supermarket. This is the real yardstick model of the future city and consequently of reality as a whole: homogeneous Utopian structure, private functionality, rational sublimation of Consumption. Maximum result for minimum effort”

“The city no longer represents the system, but becomes the system itself, programmed and isotropic, and within it the various functions are contained homogeneously, without contradictions.”

I think these two excerpts are pretty powerful and they open the door to a lot of discussion about cities now. Pier Vittorio Aureli hints at the first one many times in his writings about capitalism and architecture. In his writing, The Domino-Problem: Questioning the Architecture of Domestic Space he states the Le Corbusier’s domino house is the moment when industrialization overtook architecture (see other blog). I do think talking about the ideas of “maximum results for minimum effort” are being severely overlooked in the world today. That is a capitalist principle at its core, yet architecture design, architecture process, and every aspect of society has embraced it while seemingly attempting to question the impacts of capitalism within our society. I think by making these ties between Aureli and Archizoom it is clear that something within architecture discourse on its role within the city is no adding up. I think it is safe to ask questions like, how does that impact architecture’s role within the city today?

In the next excerpt I see two words, “homogeneous” and “contradiction”. Contradiction, to me, is one of the most important words in architecture. It seems like architecture and architects have no way to even articulate some way to address the contradictions within architecture and society. Those contradictions lead to major issues within the field because architecture claims one thing but does another. When it comes to homogeneous, I equate that to “generic”. Generic is not a new term, but I think it is an easy way to describe the majority of architecture within cities (whether that is good or bad is not the current question). Archizoom takes those ideas of a homogeneous city and proposes it on an endless scale. I think now (in a very general way because this is becoming longer than intended) I have established some terms and ways to describe processes, design, and the market within the city. So, what does this mean for the city now?

I am starting to wonder about a connection between the domestication of the work place and “hyper-programming” of the workplace within tech campuses and that ideology that goes along with startups with the city as a whole. The domestication of the work place is really meant to blur the lines between work and life. Life becomes work and work becomes life, convenience. That ideology is trickling into our urban space with Apple branding themselves as “town squares”. Public space becomes commerce space (private space) and commerce space becomes public space. When it comes to the ideology of Silicon Valley, they want to remove all contradiction and complexity with a yes or a no (0 or 1). An app is designed to solve a problem and its viability is contingent on it solving said problem. Apps view the world as complex, but believe that they can solve for it with convenience. Maximum result with minimum effort could be found in every product description from Silicon Valley. In that sense, architecture is attempting to interact directly with that world, but has realized its viability is only based on a response of yes or no. Does the building have 200 units, 1200 sf of leasable space, and a coffee shop? Is the generic nature of the city the outcome of architecture’s only option to cover for the shortcomings of architecture against a dynamic city full of contractions? To me right now it seems to be. I think there will be larger questions of place and identity asked within these topics but this seems to frame a new crisis. Archizoom targeted modern architecture for its critique and I think this critique targets the architecture of the last twenty years (maybe post Rem and OMA’s Small, Medium, Large, Extra Large). There is a claim of a set of ideals, values, and a future vision, but there has been no creation of a new way forward, just falling in line with “maximum result with minimum effort”. 

​- Alex Moore
​Branzi, Andrea. 2006. No Stop City- Archizoom. Orleans: HXY.
Vittorio Aureli, Pier. Winter 2014. "The Domino Problem: Questioning the Architecture of Domestic Space." Anyone 153-168.
 

Marcel Duchamp's readymades were shocking to the art world during their time of creation. They were a sort of off shoot from the Dada movement, but never had a manifesto for his work. This project was meant to modernize the meaning of the readymade in a manifesto. Duchamp never seemed to necessarily go out of his way to defend the art work, but it really came down to the principle behind it. The artist has the control to determine what is art and what is not. This was pivotal in the abstract art movement. ​The Readymades created an intense debate between the “establishment” and the more extreme members of the Dada movement. In the present, those questions of reality are very relevant. The manifesto works in short stages and questions all facets of, not only art, but society. That was also an underlying goal of Duchamp. In the end, it is up to artist, opinion giver, and whoever controls the message, truth is now in question always. As our world polarizes, it forces everyone to take a side and debate, and that’s all that was desired in the first place. 

-Alex Moore